The Kooks Music Video

Watching The Kooks ‘Sway’ has showed me how the band technically construct their music videos.

1)By opening the video with a reasonably long still shot of a beach the mood and scene for the rest of the video is set.

2) Emphasis is particularly put on lead singer, Luke Pritchard.

3) Other shots of importance appear to be close ups of faces to bring through emotions.

4) The fast cuts contrast with the slow beat yet make the video flow well as they are in sync with the track and the facial expressions of the band.

5) Towards the end the (approx 10 secs ) shot of Luke walking whilst singing the songs chorus whilst debris falls down around him brings forwards the meaning of the lyrics.